Welcome to INT 220
Use this page as your course map. Select the current week below to find the in-person focus, asynchronous work, supporting resources, and knowledge check for that part of the course. You can return here at any time by selecting Course Home.
75 min in person
~75 min asynchronous
16-week course
16-Week Course Map
Choose a week to open its course page. Each page brings the week's activities and resources together in one place.
Week 1
Why Study International Business?
IB & You, the basic forms of international business, and What’s the GOOOAAAAALLLLL?
Week 2
Global Marketplaces
Compare developed and emerging markets and use evidence to evaluate market opportunity.
Week 3
Scanning the Environment
Political, legal, technological, and other external forces that shape international business decisions.
Week 4
Culture: Understanding Difference
Hofstede, social stratification, and cultural frameworks.
Week 5
Culture in Action
Religion, language, context, and applied cultural interpretation.
Week 6
Ethics in International Business
Business ethics, corporate social responsibility, stakeholders, and international dilemmas.
Week 7
International Trade: Country-Based Theories
Why countries trade and the foundations of country-based trade theory.
Week 8
International Trade: Firm-Based Theories
How firm behavior, capabilities, and competitive dynamics help explain international trade.
Week 9
International Investment
FPI, FDI, ownership, internalization, and the OLI framework.
Week 10
International Strategic Management
Competitive advantage, strategic alternatives, and levels of strategy.
Week 11
Applying International Strategy
Market selection, risk, costs, benefits, and strategic fit.
Week 12
Modes of Entry
Exporting through FDI: choosing an entry mode that fits the strategy and market.
Week 13
International Marketing
Standardization, adaptation, product, price, promotion, and place.
Week 14
Four Lands Decision Lab
Course concepts begin to converge in the Four Lands environment.
Week 15
Four Lands Showcase
Team analysis, entry choices, financial logic, and recommendations.
Week 16
Course Wrap-Up & Final Requirements
Final requirements, course integration, and closure.
Meet the Professor
