Sunday

8:00 - 9:30 (1.5 hours)

THEME 3: LEADING WELL
Let's start by defining CSR or Corporate Social Responsibility. Corporate Social Responsibility, or CSR, is a framework for balancing the drive for profit while increasing a company's positive social and environmental impact:

Shareholder versus Stakeholder View

The Triple Bottom Line
The CSRSim

Welcome to the CSRSim! To get started, please break into teams and complete the CSRSim Worksheet.

Step 1: As a team create a company. The company you create will compete over four quarters (or one hypothetical Fiscal Year). You can select any sector or type of business. Note that you will be sharing your company information with the other teams!
Step 2: Name your company - it's all about the sizzle!
Step 3: Create a logo
Step 4: Identify the number of employees you will have. The brackets available are 1 -2, 2 - 10, and 11 - 50 +.
Step 5: Project your anticipated salary spend. Please use the simplified bracketing of small, medium, or large.
Step 6: Project the other anticipated recurring costs using the same simplified bracketing of small, medium, or large.
Step 7: Will you seek B Corp, ISO certification, or be a traditional bottom line company?
Step 8: Quantify your company's committment to People, Planet, and Profit using the bracketing of none, small, medium, or large.
Step 9: Construct a brief Vision statement
Step 10: Construct a Mission statement

While many businesses continue to operate on a single bottom line and shareholder basis, over the past several decades many businesses have expanded the traditional bottom line (focused solely on profit) to one that also includes people and planet. Accordingly, this view is referred to as the Triple Bottom Line or TBL.

A Curious Case: Pfizer & Enbrel
Take 15 minutes and please review the following content:

Greenwashing:A Fiji Water Story (Time Permitting)
Please watch the video on eco-marketing and the claims made by the Fiji Water company in the video.

Related Discussion Questions:

Is eco-friendly marketing a positive or negative force?
What impact will the information offered through the video have on your purchasing and consuming habits?

9:30 - 10:00 (Break)

10:00 - 11:00 (1 hour)

Revisiting the Source

Tragedy of the Commons

Related Discussion Questions:

Did you notice a difference in how you lead during the game as opposed to how you abstractly hypothesized about leadership?
How willing were the teams to purchase RECs and collectively lower the ambient temperature?

11:00 - 12:00 (Lunch)

12:00 - 3:00 (3 Hours)

Student Choice: What's the Big Idea versus Lessons in Failure