Building shared understanding across cultures
Sending a message does not guarantee that others understand it as intended. This week, Chapter 4 examines the communication process and the ways culture can shape how people express, receive, and interpret meaning. We will explore the culture-communication link, consider how information technology connects global teams while requiring attention to local expectations, and identify practical ways to manage cross-cultural communication.
As you work through the chapter, consider how a US-based company could communicate clearly with colleagues, customers, and partners in different cultural settings. Look beyond the words: What assumptions, nonverbal cues, language differences, and communication channels could affect the message? Focus on ways managers can check understanding, invite feedback, and adapt their approach without relying on stereotypes.
Chapter 4 Overview
Listen to the podcast before exploring the chapter.
4.I The Communication Process
Explore the communication process. Click or tap a numbered button on the infographic to explore additional information.
INT315 • International Management • 4.I The Communication Process
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Visualize Your Thinking - Section I
Take a position, make a decision, and practice clearer communication.
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Class Responses
The Communication Process
4.II The Culture-Communication Link
Explore the culture-communication link. Click or tap a numbered button on the infographic to explore additional information.
INT315 • International Management • 4.II The Culture-Communication Link
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Visualize Your Thinking - Section II
Explore trust, interpret communication cues, and make meaning clearer.
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Class Responses
The Culture-Communication Link
4.III Information Technology: Going Global and Acting Locally
Explore how global digital reach depends on local adaptation. Click or tap a numbered button on the infographic to explore additional information.
INT315 • International Management • 4.III Information Technology: Going Global and Acting Locally
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Visualize Your Thinking - Section III
Consider what a global digital experience needs to work locally.
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Class Responses
Information Technology: Going Global and Acting Locally
4.IV Managing Cross-Cultural Communication
Explore how managers build shared understanding across cultures. Click or tap a numbered button on the infographic to explore additional information.
INT315 • International Management • 4.IV Managing Cross-Cultural Communication
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Visualize Your Thinking - Section IV
Adapt your approach, choose a channel, and follow through.
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Class Responses
Managing Cross-Cultural Communication
Week 5 Knowledge Check
Apply Chapter 4’s ideas about communicating across cultures. Each attempt draws five multiple-choice questions from a 20-question pool: two from Section I and one each from Sections II, III, and IV. Compare one answer option at a time, review feedback, and save your completed score for your instructor.
Begin Week 5 Knowledge Check →