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Managing across a changing global landscape
International managers make decisions within environments they cannot fully control. This week, we examine how globalization and the political, economic, legal, and technological environments shape the opportunities and risks of doing business across borders.
As you work through Chapter 1, connect these forces to practical management choices: where a company operates, how it organizes its activities, and how it anticipates and responds to risk. Pay particular attention to why a strategy that works at home may need to change in another country.
Chapter 1 Overview
Listen to the brief podcast before exploring the chapter.
I. The Global Business Environment
Explore the infographic’s numbered dots to connect the chapter’s concepts with examples and newer evidence.
Make your thinking visible
Three perspectives on the global business environment.
Connecting to class questions…
Class Responses
Class results will appear here when your instructor reveals them.
Global Business Reality
II. The Political & Economic Environment
Explore political risk, how managers assess it, and the strategies they can use to respond.
Managing Political Risk
III. The Technological Environment
Explore how technology connects global operations, how firms protect innovation, and why local fit matters. Use the vertical button groups alongside the callouts.