Mission Brief

Tier 1: Identify the strategic level.

• Corporate Strategy — What businesses should the firm be in?
• Business Strategy — How should the business compete?
• Functional Strategy — How should a business function support the strategy?

Tier 2: Choose the specific strategy or function inside the level you selected.

Each scenario is worth 2 points: 1 for the correct level and 1 for the correct specific choice. Ten scenarios = 20 points.

Strategy Databank