Week 10 • In-Person Poll
Corporate Strategy: Predict the Outcome
Explore three corporate-level approaches—single business, related diversification, and unrelated diversification—by predicting which firm produced the largest percentage change in revenue over a five-year period.
Single BusinessOne core business, product, or service remains the primary source of revenue.
Related DiversificationThe firm expands into different but related businesses, industries, or markets.
Unrelated DiversificationThe firm operates across multiple unrelated industries or markets.
Waiting for instructor…
When the instructor opens a scenario, review the three firms and vote for the company you think had the largest percentage change in revenue.
Corporate Strategy Debrief
The three rounds produced three different category winners.
Key takeaway: these scenarios do not show that one corporate strategy always outperforms the others. The observed outcomes occurred in different firms, industries, and time periods. Use the cases to discuss how strategic fit, industry conditions, execution, capabilities, and timing may shape results.